Setting the chessboard

Cabo's top hotels, Kauai real estate, Wilde's, Four Seasons Jackson Hole, FOUND subscribers' favorite restaurants, MORE

GETAWAYS • Baja, Mexico

Cabo, reconsidered

Cabo can get a bad rap. The bachelorette bloat, the airport arrivals margarita maelstrom, the sunburned deep‑sea fishermen in wraparound shades. But underneath the clichés, there’s also a live case study in luxury brand strategy and a high‑stakes battle for affluent loyalty.

Let’s start with the Auberge resorts, w…